The Birth of Telecoms Cloud

In 1997, Matthew Wilson formed Crosby Communications. As a sole trader working from home with a capital of just £100, Matt began by installing telephone systems and internet services for local businesses. Matt foresaw the explosion of the Internet and predicted the pivotal role that technology would come to play in modern communications.

In 2012, he and Paul Freeman-Powell co-founded Telecoms Cloud together, which later merged with Crosby Communications to form one of Europe’s leading communications networks.

Under their guidance, Telecoms Cloud has grown to become a market leader, developing and supplying communications and I.T. solutions to businesses and organisations throughout Europe and the world.


Telecoms Cloud History

Telecoms Cloud History

July 1997

First Telephone System Install

Crosby Communications installs its first telephone system and forms a partnership with Opal Telecom to develop least-cost routing of calls services, which save businesses money on outgoing call charges

February 1998

Mobile Content

Crosby launches its mobile content platform, allowing anyone with a mobile phone to download black and white logos and monophonic ringtones

January 1999

Millennium Bug

Crosby releases millennium bug applications, including large–scale internet products and small SMS applications

November 1999

Crosby Communications becomes a Limited Company

Owing to substantial growth and the success of its products, the decision is taken to change Crosby’s status from a sole proprietorship to a Private Limited Company, founding Crosby Communications Limited

March 2000

Automated Online Billing

Crosby releases the first version of its online billing systems, enabling telecommunications companies to offer customers the option of paying bills/settling their accounts and managing their services through the internet/online. The first customers for this service include mobile phone retailers, calling card operators and Atlantic Telecom in Scotland

April 2000

IVR & Fax Services Go Live

Crosby launches a 500–line interactive voice response system, with an additional 250 dedicated fax lines

July 2000

Mobile Phone Ringtones Take Off

Crosby releases its “Combined Ringtone Solution”, allowing record labels to include ringtones of the songs they are selling in their respective CD cases, thereby creating a new source of revenue for the record companies

January 2001

Polyphonic Ring Tones

Crosby releases the first polyphonic ring tones, becoming the first company in the UK to offer real-sounding, downloadable ringtones. These new ring tones prove an instant hit, and within two months viewers of the BBC’s Top of the Pops are able to purchase polyphonic versions of the ring tones of any song that’s played on the programme

March 2001

Short Message Platform Launches

Crosby releases the first version of its “Short Message Platform”, a system which enables the user to send and receive text messages, download mobile content and carry out corporate, desktop and bulk text messaging

April 2001

Partnership with Tiscali PLC

Crosby forms a partnership with ISP and telecommunications provider Tiscali PLC. Together Crosby and Tiscali produce a promotional CD-ROM describing their respective businesses and products

May 2001

Reverse Billing launched

Crosby adds reverse billing to its mobile services, enabling customers to charge any premium rate text messages to Crosby (whether it’s downloading mobile content, entering a competition, registering a vote or even purchasing an item via text)

October 2001

1,000,000 monthly minutes

Crosby bills one million minutes in a single month (most of which are £1.50 per minute, premium rate calls), a major achievement for its flagship interactive voice response system.

December 2001

Celebrity Voicemail

Crosby launches Celebrity Voicemail, a system which allows customers to install voicemail greetings from celebrities on their mobile phones.

February 2002

Vodafone MPAY

Crosby adds Vodafone MPAY to its SMS services, enabling Vodafone users to buy content directly using the MPAY platform

July 2002

Crosby builds its own datacentre

Crosby announces the investment of over £1,500,000 into developing a state-of-the-art datacentre to house its infrastructure.

December 2002

SS7 Connections Go Live

Crosby obtains direct connections with all 4 major UK mobile network operators, providing increased functionality, higher out-payments and securing Crosby’s business interests for the future

March 2003

MT Billing

Crosby releases MT Billing, a service allowing customers to charge multiple amounts, different rates and different price points to mobile phones

March 2003

Data Centre Opens

Crosby opens its multi–million pound data centre, a custom–built facility housing the company’s computer servers and telecommunications equipment, further securing Crosby’s future. By investing in its own technology, Crosby quadruples its phone lines, doubles its SMS messaging throughput and doubles its internet bandwidth

July 2003

Intelliplus PLC

Crosby wins a £1,000,000 contract to supply London–based telecoms company Intelliplus PLC with software and mobile–related services

September 2003

Virgin Mobile

Crosby establishes direct connections with Virgin Mobile, allowing its customers to offer premium rate billing and other services directly to Virgin Mobile customers

November 2003

Mobile Crazy TV

Crosby and Mobile Crazy TV launch a digital TV channel on Sky from Crosby’s newly-constructed data centre. It is a live channel offering downloadable mobile content 24 hours a day

January 2004

Mobile 3G capabilities

Crosby completes a connection to Hutchinson 3G, establishing a 3G platform long before the major operators in the UK are ready for the 3G take-off

July 2004

BT Trunk Exchange Connections

Crosby establishes direct connections into the main BT trunk exchanges. This allows Crosby to handle huge volumes of calls simultaneously, giving the company a major advantage over its competitors

October 2004

118 Directory Enquiries Launches

Crosby sets up its own 118 directory enquires service (operating on the number 118 502), a national service charged at 50p per minute. Crosby launch the first draft version of its Communications as a Service (CaaS) cloud-based communication service, opening up its network for third-party vendors to build applications on its cloud service without having to build infrastructure and resources

November 2004

Radio Broadcasting Applications

Crosby goes launches a suite of broadcasting applications, bringing innovative solutions to a number of radio stations in the UK

June 2005

Crosby wins Investor in People award

Crosby receives the Investor in People award from the Centre for Recognition in the UK, highlighting its commitment to the continued, measured development and training of staff

September 2005

Crosby Goes Green

Crosby signals its intent to generate its own green power from its data centre. It announces its commitment to making them the first data centre in the UK to run on 100% green power

May 2006

Stan Boardman’s World Cup song

Crosby helps Stan Boardman’s World Cup song get into a “Top 20” chart position

June 2006

New City Centre Location

Crosby opens a new office in the heart of Liverpool City Centre

August 2006

Power Consumption Cut by 45%

One year ago, Crosby committed to the installation of a green power generating system for its state of the art data centre in Southport, Merseyside. Through a combination of fuel cell technology, wind turbines and solar panels, Crosby cuts its power consumption by 45%

September 2006

Acquisition of McKay Brown I.T. Systems

Crosby acquires McKay Brown I.T. Systems of Manchester, branching out into new areas of I.T. and extending the company’s customer base

January 2007

Record Profits Posted

Crosby Communications posts record profits for 2006. The company attributes this impressive rise in profits to an increase in overseas trading and further investment in its own staff and technology.

May 2007

International Directory Enquiries

Following the success of both its national and Liverpool–based Directory Enquiries services, Crosby launches its 118 501 international Directory Enquiries service, offering access to phone numbers from over 24 countries around the world.

July 2007

Carbon Neutrality On The Way…

Crosby announces that, within 12 months, the company will have reached carbon neutrality. Through the introduction of techniques such as virtualization and consolidation, and by using more efficient equipment and adopting smarter working practices, Crosby aims to have the first carbon-neutral data centre in the UK.

August 2007

Crosby Communications Turns 10!

Crosby Communications announces its 10th anniversary. Founded a decade ago as a specialist communications solutions provider, Crosby continues to excel in the delivery of innovative, tailored communications systems for clients throughout the UK.

June 2008

One Millionth Cloud Customer

Crosby reaches 1 million registered users for its Cloud-based communications network, which gives people the ability to outsource their telecoms services to a private cloud system, saving money and time. Crosby’s cloud operates as both a Communications as a Service (CaaS) and a Software as a Service (SaaS) model.

June 2009

Crosby’s MVNO Licence Awarded

Crosby is granted its MVNO license by Ofcom and began work on launching its virtual mobile phone network. Crosby also pioneered the communications industry by introducing its second cloud-based communications platform.

November 2010

Crosby Goes Public

Crosby Communications Limited becomes Crosby Communications PLC and states its intention to become listed on the Alternative Investors Market (AIM). Its existing business is divided into a number of separate business units, and a new strategy for the next 5 years is set by the board

January 2011

New Board Arrangement

Crosby completes its new board arrangement which now stands at 2 Executive Directors and 3 non-executive directors. As part of its expansion, it restructures its business by creating Crosby Systems Limited (a telecom and technology enabler), Integrated Messaging Systems Limited (virtual mobile network operator) and The Entertainment and Information Network (provider of entertainment websites)

December 2011

Paul Freeman-Powell joins Board

After some months providing consultancy and other technical services via his own company, Paul Freeman-Powell joins the Board of Crosby Communications PLC as Technical Director, to work as the lead architect overseeing the integration of Crosby’s multiple telecoms business units into a brand new unified platform.

January 2012

Crosby Continues Acquisitions

Crosby acquires Zenith Telecom and its online telecom store, Top Line Telecom, Telecom Super Market and Parallel Telecom

February 2012

Crosby acquires General Telecom

Crosby acquires General Telecom – a large business-to-business (B2B) communications business based in the UK.

May 2012

More Acquisitions

Crosby acquires The Dating Station, Dating Addict and Velvet Dating.

October 2012

Telecoms Cloud “beta”

Crosby Systems begin beta trials of, adding a new brand to the Crosby Communications PLC group.

February 2013

Telecoms Cloud launches!

Crosby Systems launches its new brand to the public, putting its first customer live the very same day.

March 2013

Telecoms Cloud grows through consolidation

Crosby Systems announce that all the customers of the acquired businesses (, Top Line Telecom, Telecom Super Market, Parallel Telecom and the larger General Telecom) will be consolidated into as their single provider. The existing websites for these services will be closed early spring 2013, and customers won’t lose any service or experience disruption.

June 2013

Excalibur Information Security

Crosby announces the creation of a new company and activity for its business. Excalibur Information Security is a cyber security company that works to secure business networks by helping to prevent cyber attacks from damaging a client’s business, preventing data loss, maintaining reputation and IPR, real-time fraud prevention, crisis management, and performing investigatory deep analysis of attacks using formal, rigorous and quantitative methods and associated evidence.

July 2013

Telecoms Cloud’s Advisory Board launches

Telecoms Cloud creates an industry advisory board by bringing together “best of breed” entrepreneurs, analysts, researchers, engineers, executives and academics that are reflective of our community.  Consisting of ex-Marconi employees, Researchers, Scientists, certified Security experts and veteran Telecoms professionals, its advisory board creates a diverse and knowledgeable group of advisor’s to advise Telecoms Cloud with its strategic direction.

September 2013

Telecoms Cloud acquires Instant Conferencing

Telecoms Cloud acquires Instant Conferencing, a telephone conferencing service and announces customers will be migrated into the Telecoms Cloud platform over the coming months. It announces that The Instant Conferencing Brand will be phased out and will bring customers significant upgrades to features and functionality.

October 2013

Telecoms Cloud Acquires FREE0844

Telecoms Cloud acquires, a free 0844 number website and announces customers will be migrated into the Telecoms Cloud platform over the coming months.

May 2013

Consolidation Complete consolidation of other companies now complete with thousands of customers moved onto the new platform, with old platforms decommissioned, really starts to build traction.

July 2014

Crosby Communications PLC merges with Telecoms Cloud

CROSBY COMMUNICATIONS becomes part of the TELECOMS CLOUD family, bringing with it nearly 20 years of heritage, expertise and success in the international telecommunications market.

July 2015

Telecoms Cloud Launches Fax API

TELECOMS CLOUD launches its Inbound Fax API, enabling software developers to integrate fax functionality into their applications with ease, whilst enjoying enterprise-grade 256-bit encryption.

August 2015

Telecoms Cloud launches SMS API

Expanding the functionality of its “telecoms engine for the Internet of Things and connected devices”, the Telecoms Cloud API today adds outbound SMS to its feature set, giving business customers and software developers the ability to send text messages easily to any mobile handset in the world with just a few lines of code.

August 2015

Telecoms Cloud Awarded the Workplace Wellbeing Charter

The Workplace Wellbeing Charter is an opportunity for employers to demonstrate their commitment to the health and well-being of their workforce, whilst providing employers with an easy and clear guide on how to make workplaces a supportive and productive environment in which employees can flourish. These standards reflect best practice and are endorsed nationally by Public Health England.

September 2015

Telecoms Cloud Announces Expansion with New London Offices

Due to excellent growth, particularly the success of its Telecoms API, where Telecoms Cloud is at the forefront of providing easily-accessible tools for software developers across Voice, SMS, Fax and Data Processing, Telecoms Cloud today announced the opening of its new office space in the heart of London’s developer community.

October 2015

Telecoms Cloud launches API for the Telephone Preference Service (TPS)

Taking the initiative to lead the telecoms industry’s efforts to tackle the problem of nuisance calls, the Telecoms Cloud API today adds the ability to query the TPS, CTPS and FPS databases to screen telephone numbers for their registration status, making it possible to reduce completely the risk of marketing firms making unsolicited calls and facing big fines of up to £500,000.

December 2016

Telecoms Cloud’s Revenues Continue to Grow

Telecoms Cloud’s revenues continue to grow steadily, bolstered by the adoption of the company’s API by software developers making use of the network via the Communication Platform as a Service (CPaaS) model.